Advertising Age Names Planit One Of The Best Places To Work In The Country

Planit Agency
December 8, 2014

Baltimore (November 17, 2014) — Planit today was named one of the Best Places to Work in Advertising & Media by Advertising Age. The Baltimore agency is among 40 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.

This national recognition comes on the heels of Planit’s 20th anniversary. Today the agency employs more than 80 “Planiteers” who act as creative change agents for clients that include mature veterans of the Fortune 500.

“We have a list of aggressive clients who are disrupting their industries. It takes a special type of employee to make that happen,” explains Ed Callahan, co-founder and executive creative strategist at Planit. “That’s why culture is at the core of everything we do—we’re only as good as our talent.”

Planit hosts company-wide outings annually and corporate giving events twice a year where the firm’s creative services positively impact the Baltimore community. Corporate wellness teams plan programs each month, including a Fitbit challenge where employees were rewarded with cash prizes for walking the most steps in a month. Engaging on social media is something employees take upon themselves to share the many perks of working at Planit via #PlanitPerks.

“With hundreds of companies applying and going through the rigorous employer and employee survey process for the 2014 Ad Age Best Places to Work list, the competition was tough. The organizations that rose to the top are incredibly deserving,” said Natalie Zmuda, deputy managing editor at Advertising Age. “In today’s dynamic business environment, talent is a key differentiator. The leadership teams we’ve honored have perfected the art of recruiting, developing and retaining talent, setting their firms apart from others in the advertising and media world. And they’ve carefully, thoughtfully crafted a culture and a work environment that anyone would be lucky to be a part of.”

Beyond the pool table, happy hours and company outings, Planit nurtures an environment where the best and brightest want to come to work every day. “We have fun, work hard and think big,” said Matt Doud, co-founder and president of Planit. “To be recognized as one of the top workplaces in our industry is not only an honor, but validation that we’re doing something right.”

Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resources consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, healthcare and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.

About Advertising Age

Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List and the annual Agency Report.