When one of the nation’s fastest-growing convenience store chains needed to ramp up its PR presence, it hired one of the country’s fastest-growing agencies. With unapologetic attitudes and creative communication minds in tandem, today Planit is the PR Agency of Record for Sheetz, dedicated to shattering perceptions that a gas station can’t have great food, culture and community.
Sheetz turned to Planit to make its standalone store without a gas station an essential part of life in State College. From building buzz to boots on the ground, Planit garnered millions of media impressions in less than a month.
+ 3 million media impressions
Planit introduced Sheetz’ new line of Sheetz Bros Coffee to the public through a mix of custom coffee press kits, targeted pitching and coffee truck events. Talk about a caffeine buzz.
+ 92 million media impressions
+ 11% increase in coffee sales
Sheetz’ 500th store opening was worth shouting from the grand store opening’s rooftops in Thomasville, North Carolina. Planit ensured the Sheetz celebration was heard loud and clear.
+ 800 attendees
+ 58 million media impressions
From the Sheetz family history, to its made-to-order offerings, to its award-winning corporate culture and status as an East Coast icon, Sheetz has endless stories to tell. And as their storytelling stewards, Planit’s PR team is helping Sheetz carve a category of their own. A space where Sheetz Freakz are recognized on a national level, “gas station” food is celebrated, outreach is as tailored as their Made-to-Order Menu, and strategies defy traditional media relations.
total media impressions
increase in coffee sales