When one of the nation’s fastest-growing convenience store chains needed to ramp up its PR presence, it hired one of the country’s fastest-growing agencies. With unapologetic attitudes and creative communication minds in tandem, today Planit is the PR Agency of Record for Sheetz, dedicated to shattering perceptions that a gas station can’t have great food, culture and community.
From the Sheetz family history, to its made-to-order offerings, to its award-winning corporate culture and status as an East Coast icon, Sheetz has endless stories to tell. And as their storytelling stewards, Planit’s PR team is helping Sheetz carve a category of their own. A space where Sheetz Freakz are recognized on a national level, “gas station” food is celebrated, outreach is as tailored as their Made-to-Order Menu, and strategies defy traditional media relations.
More than
280M
total media impressions
+ 11%
increase in coffee sales
More than
550
secured placements