Planit Expands Global Footprint

Planit Agency
July 1, 2014

Planit today announces it has joined AMIN Worldwide as its Maryland partner. AMIN (Advertising Marketing International Network) is global alliance of more than 50 independently owned integrated advertising agencies, located across 29 countries with more than 3,100 professionals in the global network. “As we continue to build brands on a global scale, it’s time to bring greater emphasis toward growing our global footprint,” said Matt Doud, president of Planit. “Joining AMIN, a reputable network of likeminded independent agencies across the world, is one more proven way to strengthen our cultural insights, amplify our global resources and invest in the future of Planit.” Planit’s philosophy is grounded in consumer insight and results measurement. That philosophy is working for brands in myriad industries across the U.S. and beyond—from Royal Building Products, the leading exterior residential building products manufacturer in Canada, to AGCO, a global leader in agriculture based out of Duluth, Georgia. “We’re excited to add our unique expertise to a strong roster of national and global award-winning agencies, including other winners of the Ad Age Small Agency Awards,” said Ed Callahan, co-founder and creative strategist at Planit. “The collaborative relationships that exist among AMIN agencies are at the core of the success of our network, and we are thrilled to have Planit join as our Maryland agency,” said Susie Ketterer, AMIN Americas president. “We are impressed by their bold approach to branding, their diverse client roster, integrated offerings and resources for our members. Planit will certainly push us outside of our comfort zones here at the AMIN network, and we’re looking forward to it.” Clients of AMIN agencies represent some of the world’s leading brands in categories ranging from consumer packaged goods, healthcare, tech, professional services and a variety of business-to-business industry sectors.

About AMIN

AMIN, the Advertising and Marketing International Network, is a global alliance of independently owned advertising agencies. The alliance spans the globe, with member networks in the Americas, EMEA (Europe, Middle East and Africa) and Asia Pacific. Though independently owned and typically small to mid-sized, members are full-service agencies with specialized capabilities and annual gross incomes of more than $1 million. Visit for more information.