Planit Honored for Innovative CGI and VR Campaigns at the 2022 American Advertising Awards Show

BALTIMORE (Feb. 28, 2022) — Baltimore-based advertising agency, Planit, was recently honored with five ADDYs at the 48th Annual 2022 American Advertising Awards Show, including a Best of Show: Interactive; as well as two Gold and two Silver awards. Planit’s award-winning work for national clients included computer-generated imagery (CGI) for TORO and immersive virtual reality (VR) video experiences for Westlake Royal Building Products™.

Produced with a Gatsby theme, this year’s virtual event “The Great ADDY” showcased superior creative work executed for local, regional, national and international brands by Maryland-based agencies, production houses and in-house marketing teams.

Planit was honored with the following awards:

• Best of Show: Interactive for the TORO Flex-Force Website
• Gold for TORO Flex-Force Website
• Gold for TORO Flex-Force TV
• Silver for Westlake Royal Building Products “In the Lab” Campaign
• Silver for Westlake Royal Building Products “In the Lab” VR/360

Planit’s gold-winning entries will automatically move onto the District Two Awards, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.

“These awards showcase Planit’s creativity and innovation along with our people’s passion for creating work that resonates with audiences,” said Ed Callahan, co-founder and creative strategist at Planit. “We are honored to work with powerhouse brands like TORO and Westlake Royal Building Products. We are also honored to be recognized by industry peers for our creative work.

Ashlene Larson, Planit’s public relations and social media group director, also received the Patricia Martin Crystal Prism Award for her outstanding contributions to the Baltimore advertising community. The award honors her passion for furthering industry standards and enhancing the image of advertising while also positively impacting her workplace and the community more broadly.

Callahan continued, “We are incredibly proud of Ashlene and are thrilled the industry recognizes her talent, passion and commitment to the industry. Ashlene embodies the spirit of Planit – a strong work ethic; big, bold ideas; a collaborative, strategic and yet fearless approach. We’re proud to have cultivated an inspiring work environment where talent like Ashlene’s can continue to thrive, and where she may further inspire her staff, teammates and our clients.”
This year, the American Advertising Federation of Baltimore (AAFB) awarded 45 ADDYs, including four Best in Show awards, a Mosaic award, fifteen Gold ADDYs and twenty-five Silver ADDYs. For more information on the American Advertising Federation of Baltimore and a complete list of this year’s winners, visit www.baltimoreadvertising.com.

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About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.