Planit to Put its Mark on Baltimore at New Location in Key Highway Business District

Planit Agency
August 2, 2015
Planit to Put its Mark on Baltimore at New Location in Key Highway Business District Featured Image

BALTIMORE (August 3, 2015) — Planit, Baltimore’s top award-winning communications, marketing and interactive agency, today announces plans to move into a new office space in the burgeoning Key Highway business district. Co-founders Matt Doud and Ed Callahan signed a lease for a nearly 30,000-square-foot office located at 1414 Key Highway. The agency plans to renovate the historic space, originally the Syrup KING Molasses building built in 1919, with a custom design in time for an April 2016 move.

“We’re experiencing tremendous growth as an agency and it was time to find a larger space to accommodate our people…a space we can call our own that better reflects the intensely creative and collaborative way we work,” said Matt Doud, president of Planit. “This is a great opportunity for us to build our own unique presence in one of the most exciting parts of the city—a presence that represents the bold passion of Planit and our commitment to remaining in downtown Baltimore.”

“It is always wonderful news when an award-winning company such as Planit recommits itself to our city through expansion, new investment and job creation,” said Mayor Stephanie Rawlings-Blake. “As part of Baltimore City’s diverse corporate community, I congratulate them on their continuing growth.”

Planit has always called downtown Baltimore home. The agency has inhabited its current office at 500 E. Pratt St. since 2005, when the agency moved from the Power Plant Building on Pratt Street. Callahan and Doud spent several months evaluating options for the agency’s office expansion, including remaining in its current location, before choosing the Goodier Property Group opportunity at 1414 Key Hwy, an off-market property presented by Joe Bradley, vice president of MacKenzie Commercial. The agency has partnered with Southway Builders and Gensler & Associates to design a space that conveys Planit’s vibrant energy and creative personality and that provides a customized, innovative work environment for its 100 employees. The building will include space for future expansion, as the company expects double-digit growth in 2016 and beyond. It will be a total contrast from what Planit has occupied in the past—a distinct differentiator being a retail component that will be announced in the near future. The agency plans to invest approximately $5 million in the project.

“We have the best employees—they’re innovative, driven, and continuously push the limits of creativity—which is why exceptional companies continue to seek out our agency,” said Ed Callahan, Planit’s co-founder and creative strategist. “We’re staying ahead of workplace trends by creating an innovative environment that will complement our people, our culture and our process, allowing us to continue to revolutionize our clients’ businesses on a national and global scale.”