Planit’s Digital and Social Strategy honored by National Agri-Marketing Association

Planit Agency
May 4, 2015
Planit’s Digital and Social Strategy honored by National Agri-Marketing Association Featured Image

Planit is proud to announce we have been honored with a Best of NAMA award from The National Agri-Marketing Association for our work on the AGCO Biomass Solutions blog. The Best of NAMA awards program honors industry-leading work in agricultural communications.

The Biomass Solutions team at AGCO tapped Planit to help the brand grow awareness of AGCO’s Biomass Solutions, to elevate its position as a leader in the biofuel industry, and to engage with more potential customers through shareable content.

The Solution: A Biomass Blog

Planit developed an infographic-style content page to educate and inform AGCO’s fans, employees, investors, and the agriculture industry on the importance of biomass and how AGCO is leading the way. By highlighting interesting statistics and factoids throughout the blog, we were able further engage the reader and show thought leadership.

Driving Awareness

Planit developed a strategic communications strategy to drive visitors to the biomass blog including eye-grabbing graphics, custom content for individual social media channels, engagement with AGCO followers, influencer outreach, guest bloggers, and more.

The Results

REACH: Planit was able to generate massive awareness on Facebook—posts were seen by over 332,000 users organically and over 939,000 users via Facebook Ads.

ENGAGEMENT: Organically, the campaign netted a 15 percent engagement rate on Facebook. Moreover, content resonated across all social media channels—the blog received 774 clicks from Twitter, biomass-related photos received over 100 likes on Instagram, and the biomass video was seen by over 1,200 people with more than 1,600 minutes watched on YouTube.

TRAFFIC: Over 3,000 visits were driven to the biomass blog, a 41 percent increase in blog visits compared to pre-launch traffic. More importantly, users were interested in the content of the blog, spending an average of three minutes on the site.

BUSINESS LEADS: By encouraging blog visitors to inquire with the Biomass Solutions team, AGCO received profitable and trackable business leads.

Check out our NAMA award–winning work here: