BALTIMORE (December 9, 2016) — Planit, a Baltimore-based communications, marketing and interactive agency, today announced it took home five awards at last night’s PRSA Maryland Chapter’s “Best in Maryland” (BIM) Awards Gala. Planit was recognized for its work with Maryland Auto Insurance (MAIF), a mission-driven company dedicated to reducing the number of uninsured drivers on Maryland roadways.
The effort, inclusive of branding, advertising, a new consumer website experience, and both internal and external public relations outreach initiatives, worked to reinvigorate the 42-year-old brand by building awareness among those who’d never heard of Maryland Auto and changing the perception of the organization among drivers and selling agents. With the ultimate goal to increase the number of insured drivers in Maryland, all integrated efforts led with the same idea: having insurance is essential for getting where you want to go—in your car and in life.
Planit received the following awards:
- Best in Maryland – Internal Communications
- Best in Maryland – Reputation/Brand Management
- Best in Maryland – Website
- Best in Maryland – Media Kit
- Award of Excellence – Integrated Campaign
“It’s an honor to be recognized by our fellow public relations professionals for our work with Maryland Auto—a client who came to us looking to disrupt the category with a unique approach,” said Caitlin Wolf, PR Account Director at Planit. “In an industry where integration breeds the best results for clients, public relations serves as the catalyst to spread that message; we believe that a strategic mix of earned, owned and paid media results is the most impactful campaigns for our clients.”
Open to all communications professionals who work in Maryland, the BIM Awards are presented annually to public relations practitioners who have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. Each entry was reviewed by a panel of judges made up of public relations professionals from the PRSA’s Philadelphia Chapter and carefully evaluated based on the following criteria: planning/content, creativity/quality, technical excellence and overall results.
For more information about PRSA MD’s Best in Maryland Awards and a complete list of last night’s winners, visit prsamd.org/2016-best-in-maryland.