Breaking Boundaries: Planit’s Bold Campaigns Redefine Success for Consumer Brands

Planit’s Creative Alchemy Shines with Seven ADDYs

BALTIMORE (March 5, 2024) — Baltimore-based advertising agency, Planit, was honored with seven awards at the 50th Annual American Advertising Awards Gala on Thursday, February 29, 2024. Planit’s award-winning creative spanned multiple industries and disciplines, featuring creative work in healthcare, nonprofit, cannabis and building product industries.

The Baltimore American Advertising Awards, also known as the ADDYs, is hosted by the American Advertising Federation of Baltimore (AAFB) and pays tribute to the region’s most talented marketing and communications professionals. The Wizard of Oz-themed, “We’re off to see the ADDYs,” event was hosted at the Baltimore Museum of Industry in downtown Baltimore and welcomed more than 300 local professionals to the celebration.

“Planit’s success at this year’s American Advertising Awards is a testament to our team’s unwavering commitment to creativity and collaboration,” said Ed Callahan, co-founder and creative strategist at Planit. “We’re not just an agency; we’re an integrated powerhouse where every member elevates each other, bringing forth an exceptional blend of creative and strategic expertise to exceed our clients’ expectations. From crafting compelling campaigns to designing immersive brand experiences, our diverse portfolio speaks volumes about our ability to thrive in any industry. This recognition fuels our passion to continue pushing boundaries and delivering unparalleled results for our clients.”

Planit took home seven ADDY awards for the following entries:

GOLD

• The Family Tree – ALL-TO-GATHER
• Toro – Haven Microsite

SILVER

• CareFirst BlueCross Blue Shield – “WithCare” campaign; cross platform
• CareFirst BlueCross Blue Shield – “With Care” TV campaign; film, video and sound
• Curio Wellness – “Remedy Store” installation
• DxNow/Zymot Fertility – Zymot Fertility tradeshow booth
• Westlake Royal Building Products™ – “Almighty Seal” print

“We’re working with $8 billion companies right next to start-ups. We’re developing brands from scratch, creating global campaigns, constructing shop-in-shop experiences, bringing brand activations to life on social media and at the world’s most prestigious trade shows,” said Jed Jecelin, executive creative director at Planit. “We work on everything from outdoor power tools to health innovations, building more beautiful homes to building stronger, safer families. We are so, so fortunate to have a team with the high level of ingenuity, imagination and intelligence it takes to excel at delivering for all of our awesome clients.”

This year the AAFB awarded 118 ADDYs, of which 89 were silver and 29 were gold, to local agencies, production houses and in-house marketing teams. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry. Gold award entries will automatically move on to the regional competition to compete with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.

Learn more about Planit’s award-winning work or to join the team.

###

About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year® Award, Entrepreneur Magazine’s Entrepreneur 360™ List, Advertising Age’s Small Agency of the Year, Inc. 5000, Inc. Power Partner, and PRSA Maryland’s PR Team of the Year.