When CDFConsulting needed help elevating its client, Dr. Brandt, to its rightful position as the leader in beauty and skincare, they knew Planit had the capabilities and knowledge they were looking for.
We began by developing a modern look and feel for the brand, taking cues from both haute couture fashion houses and the private art collection of company founder Dr. Fredric Brandt. What resulted was a full digital evolution that pushed the boundaries of dermatology and cosmetics. As a result, Dr. Brandt Skincare.com has evolved from a strictly transactional ecommerce website into an extensive digital resource capable of making meaningful connections with consumers by offering them an intuitive and dynamic user experience that encourages exploration.
Planit created a flagship online store demonstrating the care the brand puts into its products by artfully weaving science into the site’s narrative Masterfully weaving science into the site’s narrative brings the brand’s focus on education and research to the forefront without compromising consumers’ ecommerce experience. Dr. Brandt Skincare works to establish an emotional connection with their consumers—not only by paying special tribute to founder and namesake Dr. Fredric Brandt, but by highlighting its skincare advisory board members. Today the brand is well-poised to double in size within four years—with potential to eclipse the $150 million mark by 2020.