Planit Named Media Agency of Record for LifeBridge Health
Partnership aims to revolutionize health system’s marketing through proactive strategy and ongoing optimization
Baltimore, MD (December 4, 2023) – Planit, an award-winning independent marketing and advertising agency, today announced LifeBridge Health, a community-focused healthcare system with five hospitals and hundreds of physician offices, has selected the firm as its media agency of record. Planit will take the helm in shaping media strategy and planning, media buying and execution, and managing reporting and optimization for the primary brand, LifeBridge Health, in addition to its various service lines, such as orthopedics, cancer, pediatrics, primary care, urgent care, and more.
Reflecting on the agency of record relationship, Jill Bloom, assistant vice president for marketing communications and execution at LifeBridge Health, said, “We were looking for a proactive partner to bring strategic thinking that supports consistent optimization and improves the performance of our marketing investment. We look forward to working with the team at Planit to elevate LifeBridge Health’s unique brand and community-focused healthcare services, and to set us apart from the healthcare marketing that has become standard in our region.”
“We are honored to be named media agency of record for LifeBridge Health – one of the largest and most integrated providers of health-related services in Maryland,” said Ed Callahan, co-founder and creative strategist at Planit. “As LifeBridge Health grows its parent brand and dozens of individual service lines, so does the need for a partner who can streamline the marketing process and reduce complexity while delivering a return on investment. We’re that partner, and we’re excited to get to work.”
Planit’s growing portfolio of healthcare clients includes DxNow, Johns Hopkins School of Nursing, and CareFirst BlueCross BlueShield. This announcement follows Planit’s achievement of securing a coveted spot on Inc.’s list of fastest-growing private companies in the U.S. for the seventh year where Planit stood out as the 97th fastest-growing in Maryland, the 44th in Baltimore, and 417th in the Advertising and Marketing sector. It also follows Planit being named to Inc.’s elite Power Partner award list, which honors organizations across the globe that have proven track records supporting the growth of their clients through partnership and collaboration.
To learn more about LifeBridge Health, visit here. To learn more about Planit, visit https://planitagency.com/.
Media Contact:
Stacey Bollinger
[email protected]
cell: 443-789-7153
About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year®